Old Navy’s TikTok-created TV spot featuring Christine Andrews and family

We’ve been preaching to be social-first in campaign planning for the last several years, but brands rarely listen. Sure, most brands have devoted healthy budgets to social and influencers as part of integrated multi-channel campaigns or as standalone initiatives, but it’s rare to see a truly social-first fully integrated campaign.

By SuJin Oh

In times like these, when PR professionals find their media strategies impeded by a larger news story that captures the media’s attention, time and resources, it’s time to think broadly about where we can find opportunities for coverage that puts a spotlight on our clients, their brands…

Lippe Taylor

Lippe Taylor is New York’s most iconic digital pr and marketing agency.

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