Do social media influencers have the power to make or break brands?

Recent S-1 filings by two influencer-centric brands Casper and Revolve tell a tale of the power influencers can wield over companies — and more importantly how they are viewed by the brands that partner with them.

via casper.com

Lippe Taylor is New York’s most iconic digital pr and marketing agency.

Lippe Taylor is New York’s most iconic digital pr and marketing agency.